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Let's Go Way Back to Holland

Making Bread Runs in Our Family

The Schat Family started its long line of bakers in Utrecht Holland in 1893.

In 1950 Jacob (Jack) Reyer Schat Jr. made his way to Ellis Island and eventually, California. He was 17 years old. He joined the U.S. Army a year later and 

in 1958, was able to sponsor his father, Jack Schat Sr., his mother Kine

and three of his five siblings to the United States. 

The Schat Family came over in search of the American Dream.


Armed with the talents of a master baker and a do or die attitude, Jack Sr. made the name ‘Schat's synonymous with delicious baked goods. As popularity of the bakery grew throughout Southern California, the Family responded by building a 35,000 sq ft. wholesale bakery. Soon they were filling the shelves of Safeway, Vons, Boys, Certified and Albertsons marketswith over 35,000 loaves per day. Today, members of the Schat’s Family continue to bake in Holland, Bishop, California,
Canada and Carson City, Nevada.


In 1991, the son’s of Jack Schat Jr.–Brian & Zachary–had a goal of starting a neighborhood bakery in Ukiah. Now over twenty years later Schat’s in Ukiah consists of three locations plus nearly 50 full and part-time employees.

Zach and the dedicated staff of Schat’s are committed to providing

their customers with the same quality and freshness that has been

the hallmark of Schat’s Baking for over 100 years.

The Schat Family

Zach, Missy, Luke & Kate

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My father, Jack Schat Jr. , always said

“A bread customer is a customer for life.”

A family tradition since 1893.